Tuesday, October 5, 2010

Noted Quote: Increasingly Targeted Campaigning

In the future, the campaigning is going to become increasingly targeted. The days when you could just run a 30 second campaign ad and hope that viewers were influenced by it are rapidly diminishing. What we're seeing instead is sophisticated micro-targeting. That's going after individual neighborhoods, blocks, even household by household to target messages to individuals and the more information available thorugh the web and other sources, the more precisely one can target. ~ David Mark, author of Going Dirty: The Art of Negative Campaigning, as quoted in ConsumerHelpWeb.

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