Thursday, August 12, 2010

Nielsen: Network Audience Grows Older

From The Hollywood Reporter ~ According to the latest Nielsen data, the average audience of the four major broadcasters is older than ever.

In a study released by analyst Steve Sternberg, ABC's median viewership aged one year last season -- to 51. CBS also grew a year, to 55. NBC gained two years, to 49. And Fox stayed the same, a relatively nubile 44.

Compare this to a decade ago. ABC was 43, CBS was 52, NBC was 45 and Fox was only 35.

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