And If Fox News Drives Liberals Nuts...
More than 51 million visitors tune in to conservative Web sites each month, according to Nielsen Online, and Newsmax.com is ranked first as the most popular site in America.
Newsmax tops a large and growing list of conservative sites, with Rush Limbaugh’s popular rushlimbaugh.com taking the second spot. Limbaugh is the nation’s most-listened-to talk radio host.
Of all Internet sites Nielsen ranks in the United States, Newsmax is the 12th-most-popular Web location focusing on news and politics. Among identified Republicans, it ranks No. 2.
The Nielsen results are part of the Winter 2010 “At Plan,” a demographic survey the ratings company takes four times each year.
The demographic study also offers some interesting insights into Newsmax readers. Newsmax packs a powerful punch when it comes to affluent readers, ranking No. 5 overall for all Web sites in visitors with a portfolio of $500,000 or more, and No. 5 in visitors who own a second home, Nielsen reports.
And Newsmax readers include many entrepreneurs, as the site ranks 12th in Web visitors who are self-employed.
Although Nielsen figures indicate that significant numbers of Newsmax readers are financially well off, its readers share many of the same traits and tastes as the ordinary Joe and might be described best with the title of the best-selling book The Millionaire Next Door. Despite their wealth, Newsmax readers are modest, and they prefer casual restaurants, such as Olive Garden, Cracker Barrel, and IHOP, according to Nielsen.
And no surprise here: Newsmax readers are ardent fans of Fox News: Its Web site ranks No. 3 among those who have watched Fox in the past week.
Newsmax tops a large and growing list of conservative sites, with Rush Limbaugh’s popular rushlimbaugh.com taking the second spot. Limbaugh is the nation’s most-listened-to talk radio host.
Of all Internet sites Nielsen ranks in the United States, Newsmax is the 12th-most-popular Web location focusing on news and politics. Among identified Republicans, it ranks No. 2.
The Nielsen results are part of the Winter 2010 “At Plan,” a demographic survey the ratings company takes four times each year.
The demographic study also offers some interesting insights into Newsmax readers. Newsmax packs a powerful punch when it comes to affluent readers, ranking No. 5 overall for all Web sites in visitors with a portfolio of $500,000 or more, and No. 5 in visitors who own a second home, Nielsen reports.
And Newsmax readers include many entrepreneurs, as the site ranks 12th in Web visitors who are self-employed.
Although Nielsen figures indicate that significant numbers of Newsmax readers are financially well off, its readers share many of the same traits and tastes as the ordinary Joe and might be described best with the title of the best-selling book The Millionaire Next Door. Despite their wealth, Newsmax readers are modest, and they prefer casual restaurants, such as Olive Garden, Cracker Barrel, and IHOP, according to Nielsen.
And no surprise here: Newsmax readers are ardent fans of Fox News: Its Web site ranks No. 3 among those who have watched Fox in the past week.
posted by Mike McCarville @ 5:53 AM
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