Monday, January 14, 2008

Study: Internet Now Major Political News Source

Nearly twice as many Americans are using the Internet as their major source for news on the presidential campaign than at the same point four years ago, according to a survey.
A study by the Pew Research Center found that nearly a quarter of Americans are turning to the Internet for their campaign coverage (24 per cent) compared to just 13 per cent who turned to the net for news of the previous race for the White House in 2004.
In 2000, the figure was just nine per cent. (Survey results here).
The Internet in now the leading source of campaign news for younger people, with 42 per cent of those respondents ages 18 to 29 regularly turning to the web for news on candidates.

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