Sunday, January 20, 2008

Media Expert: Public Wants Better TV Coverage

"The public wants a different kind of TV election coverage," declares Jeffrey M. McCall, professor of communication at DePauw University.
In today's Indianapolis Star, Dr. McCall writes, "A recent study by the Pew Research Center found that 80 percent of Americans want more coverage of where candidates stand on issues and more coverage of lesser-known candidates. This is not likely to happen any time soon. It is easier and cheaper to cover elections with a template that tells us where a particular prominent candidate is, which celebrity appeared with the candidate, the latest poll numbers, and who feels momentum. It is more sensational to show and analyze Hillary's teary eyes than detail her policy initiatives."

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