Democrats Losing Battle For Voters' Hearts?
The buzz in some D. C. circles today is over a memo circulated by a congressional aide that says Democrats are losing the battle for voters’ hearts because the party’s message lacks emotional appeal.
“Our message sounds like an audit report on defense logistics,” wrote Dave Helfert, a former Appropriations spokesman who now works for Rep. Neil Abercrombie (D-Hawaii). “Why are we defending [the State Children’s Health Insurance Program] instead of advocating a ‘Healthy Kids’ plan?”
Helfert sent the memo this week to an e-mail list of all Democratic press secretaries and communications directors after staffers met on Monday to discuss rolling out the Democrats’ latest message.
The Hill has the complete story: http://thehill.com/leading-the-news/internal-dem-memo-faults-party-message-2007-10-26.html
“Our message sounds like an audit report on defense logistics,” wrote Dave Helfert, a former Appropriations spokesman who now works for Rep. Neil Abercrombie (D-Hawaii). “Why are we defending [the State Children’s Health Insurance Program] instead of advocating a ‘Healthy Kids’ plan?”
Helfert sent the memo this week to an e-mail list of all Democratic press secretaries and communications directors after staffers met on Monday to discuss rolling out the Democrats’ latest message.
The Hill has the complete story: http://thehill.com/leading-the-news/internal-dem-memo-faults-party-message-2007-10-26.html
Labels: U. S. House Democrats
posted by Mike McCarville @ 9:10 AM
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