Coffee, ESRB Unveil New Video Ratings Campaign

From The State Senate ~ With the holiday shopping season underway, Oklahoma State Senator Glenn Coffee and Entertainment Software Rating Board (ESRB) president Patricia E. Vance today unveiled a new Public Service Announcement (PSA) campaign to explain and encourage parents to use video game ratings.

In the TV and radio ads, previewed for the news media at an Oklahoma City Blockbuster store Tuesday morning, Coffee encouraged parents to check the rating each time they purchase or rent a video game to ensure that it is appropriate for their children and family. The State Senator also encouraged parents to spend time with their children in order to be sure the choice of the game was appropriate.

“As a father, I know about the tough decisions parents face today about the media they allow into their homes,” said State Sen. Coffee, R-Oklahoma City. “The simple fact is that there’s no substitute for parental involvement and responsibility. It’s important that parents play an active role in choosing games for their children, just as it’s important for Oklahoma retailers to comply with their store policies that restrict the sale or rental of M-rated games to those under 17. ESRB ratings are an effective and informative resource that allows parents to decide if the video game their child wants is appropriate. I’m proud to be educating parents in our state about the tools at their disposal.”

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