Republicans Lead Online Usage, Study Finds

NEW YORK, NY -- (MARKET WIRE) - November 01, 2006 Nielsen/NetRatings (NASDAQ: NTRT), a global leader in Internet media and market research, announced today that 36.6 percent of U.S. adults online are Republicans, 30.8 percent are Democrats and 17.3 percent are Independents.

With campaign Web sites becoming increasingly important to reaching the electorate, candidates need to keep their fingers on the political pulse of the Internet. (Lt. Governor Mary Fallin and Labor Commissioner Brenda Reneau are among Oklahoma candidates who have used ads on the Web this year.)

The Web site with the highest concentration of Republicans was RushLimbaugh.com, with an 84.8 percent Republican audience.

NewsMax.com and Bill O'Reilly.com ranked No. 2 and 3, with audiences that were 65.4 percent Republican. The Drudge Report and Salt Lake Tribune rounded out the top five Republican sites with 59.0 and 57.9 composition percent.

Among Democrats, the top three sites were BlackAmericaWeb.com, AOL BlackVoices and BET.com with audiences that were 79.9 percent, 64.8 percent and 58.6 percent Democratic, respectively. Salon.com and Village Voice ranked fourth and fifth among Democrats, with 55.3 and 55.2 composition percent.

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