Robo Calls: How Aggravating Are They?

Lots of talk in the primaries and runoffs about those robo calls some campaigns employed. The calls are generated by vendors hired by campaigns. Messages from candidates and their surrogates are recorded and potential voters are bulk-called. A problem with the use of robo calls is that if several campaigns in one race use them, voters are inundated with calls at all times of the day (and sometimes the night). Have robo calls resulted in some voters tuning them out, or hanging up when they receive them? In the words of one consultant, "The only reason we keep using them is because they work." For insight into the world of robo calls from the perspective of one vendor, click on the Automated Voter Contact ad at the top of this page or go to Google for other links.

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